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Designing sustainable, human-centered solutions at the intersection of marketing, finance, and user experience.

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Case Studies 

Every project begins with empathy and ends with transformation.
I craft visual systems and narratives that blend logic, beauty, and emotion, bringing brand stories to life with intention and soul.

Designing financial wellness for Gen Z women.

Flora reimagines personal finance as an act of routine. It combines behavioral finance, intuitive UX, and emotional design to help young women Gen-Z build confidence in their financial journey.

Developing marketing strategy for the new leaders of America’s construction industry.

A full scalable brand strategy and digital campaign for a woman-owned roofing nationwide company in action, focused on trust, craftsmanship, and community leadership in a male-dominated field. (review the full deliverables and campaign strategy here)

Building smart remote workspaces for busy creatives.

A modular workspace system exploring rhythm, focus, and beauty in remote collaboration. The Pattern fuses aesthetics and functionality to support mindful productivity.

Sierra L. Smith

Proudly designed by Sierra Smith

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